Sony and Honda car brand will be called Afeela

Sony and Honda announced the formation of a new car company, set to revolutionize the industry with cutting-edge technology and design. The partnership brings together Honda's expertise in engineering and manufacturing with Sony's innovative technology and design capabilities.

The new company, named "Afeela" will focus on developing electric vehicles (EVs) and autonomous driving technology. Both companies have invested heavily in these areas in recent years and are excited to combine their resources to bring new and exciting products to market.

"We are thrilled to partner with Honda to create a new car company that will push the boundaries of what is possible in the automotive industry," said Sony CEO Kenichiro Yoshida. "With Honda's engineering and manufacturing expertise and Sony's technology and design capabilities, we believe we can create cars that are not only environmentally friendly but also exciting and enjoyable to drive."

Honda CEO, Takeshi Ebihara, added, "Sony and Honda have a shared vision for the future of the automotive industry, and we are excited to join forces to bring this vision to life. We believe that the combination of our two companies will create a winning formula for success in the EV and autonomous driving market."

The new company will be headquartered in Tokyo, Japan, with plans to expand operations globally in the coming years. The first vehicles from Sony Honda Automotive are expected to hit showrooms in 2025.

This partnership between two major companies in their respective fields is seen as a major step forward for the automotive industry, and many are excited to see what the future holds for Sony Honda Automotive.